fatherhood ready
become the dad and partner she deserves.
Get the step-by-step system that shows you exactly how to prepare for fatherhood, support your partner, and feel confident on day one.
$149 $247
“This course was amazing. I feel as prepared as I can be to step into fatherhood. I appreciated the serious call to action. The exercises are what really brought it home. Letting my partner into those exercises allowed us to co-create a really solid foundation for our child. I am so stoked to be a part of this community and to step into this journey of fatherhood.”
the reality for most first-time dads
You give a damn. You want to support her. You want to be a great dad.
But let’s be real — you probably don’t know where to start.
You tell yourself you’ll “figure it out when the time comes,” but here’s what usually happens…
Most dads procrastinate. They wait too long to get involved. They don’t step up the way their partner needs them to. They walk into fatherhood unprepared for the sh*t storm that’s coming.
And the result? Their relationship starts to strain. Their partner resents them. They feel overwhelmed and behind before the baby even arrives.
That doesn’t have to be your story.
Don’t be the guy who makes her carry the baby AND all the preparation work. Don’t set yourself up to struggle through the hardest transition of your life. Don’t miss your chance to build the foundation your family needs.
Your partner deserves better. Your child deserves better. And you deserve better, too.
Now imagine this instead
→ You know exactly how to support your partner at every stage of pregnancy, birth, and postpartum.
→ Your relationship has never felt stronger and you’re entering parenthood as a rock solid team.
→ You’re confidently tackling the baby prep to-do list with a proven roadmap — no guess work or starting from scratch.
→ You walk into the birth room confident, grounded, and ready to be her rock — no matter what happens.
→ You’re prepared for the chaos of the newborn phase — with real tools, skills, and systems to carry you through.
→ You feel financially prepared, with a budget for baby’s first year and solid financial plan for your family’s future.
→ You’re really f*cking excited to become a dad, because you feel prepared to handle whatever challenges come your way
OUR STORY
how do we know this is possible?
John McBride
Dan Doty
Because we’ve been in your shoes.
We were overwhelmed. We were unsure. We wanted to show up the best we could for our partners and kids — but didn’t know how.
Between the two of us, we’ve lived through 5 pregnancies and over a decade of fatherhood. We’ve made the mistakes, learned the lessons, and walked the long road from lost and helpless to the confident, capable, and present dads we are today.
And through our work with thousands of dads — through retreats, workshops, coaching, and digital resources — we’ve distilled everything we’ve learned into a simple roadmap for expecting dads.
This is the system we wish we had. And now it’s here for you.
Dan and John
Co-founders of Fatherhood Unlocked
INTRODUCING
FATHERHOOD READY
A step-by-step training to help you become the best partner and father you can be.
Fatherhood Ready gives you the roadmap and tools to get fully prepared for the most important job of your life.
PROGRAM OUTCOMES
what you’ll get from fatherhood ready
Be her rock through birth and postpartum.
We’ll show you exactly how to support her — mentally, physically, and emotionally — through the most intense experience of her life.
Bulletproof your relationship.
We’ll guide you through powerful conversations to deepen your connection, create relationship resilience, and create a shared vision heading into parenthood.
Learn essential newborn & parenting skills.
Be able to soothe a newborn, navigate sleep struggles, support infant feeding, and feel confident on day 1 of being a dad.
Get financially prepared.
We’ll guide you through family finance 101, creating your baby budget, and identifying your biggest cost saving opportunities.
“This course has been a tremendous gift for myself, my partner and my son. It allowed my partner to feel held, seen and supported in her motherhood journey.
Dan and John have put together the most comprehensive fatherhood program out there.”
Nate Berner-Tobin — Asheville, NC
HOW IT WORKS
3 program pillars
THe ROADMAP
Our video course & master to-do list shows you exactly what to do and prepare for through pregnancy, birth, and postpartum.
THE TOOLS
We don’t just show you what to do — we give you tools that make it easy to get shit done. Think baby shopping guides, budget calculators, birth plan templates, and more.
THE EXERCISES
We help you build new skills and put your learnings into practice with guided exercises. Think couple’s intention setting, joint financial planning, creating family values, and more.
“I feel so much more of a grasp on what my role is. This course is so detailed and has so many small examples of where fathers went wrong in situations — or didn't know what they could have been doing. It's helping me understand all the ways to prevent division and keep my relationship strong with my wife.”
Charlie Nugent — Saint Johnsonville, NY
the roadmap
70 bite-sized video lessons grouped into 6 main modules.
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Learn what to do during pregnancy to prepare for baby’s arrival and support your partner through all her changes.
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Learn what to expect during birth, what your role is, and how you can help your partner through the most intense experience of her life.
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Learn what to expect in the first few months of parenthood, how to support your partner with her postpartum healing journey, and how to take care of your new baby.
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Parenthood puts massive stress on relationships and can even lead to divorce. This module gives you tactical guidance on how to improve at communication, connection, and managing conflict as new parents.
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If you want to be an amazing dad, you need to approach this job with intention and focus. This module gives you step-by-step guidance to craft the vision, values, and roadmap that will help you reach your full potential as a dad.
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Understand the core principles of family financial health
Create your year 1 baby budget & find opportunities to save on baby gear
Create a long-term financial plan and goals for your family
“I signed up for Fatherhood Ready when I was on the cusp of becoming a first-time father. The course has helped me level up my knowledge of the birth process, how I can be a supportive partner and father, and ways to cope with an empty tank in the enevitable tough times ahead. The resources provided as well as the focus on mindfulness have helped me slow down, look inward, and grow as a result.”
Daniel — United Kingdom
THE TOOLS
Don’t start from scratch on baby prep. Save time and money with our battle-tested toolkit.
Master-to do list
The ultimate collaborative task manager for pregnant couples. Covering everything that needs to get done, trimester-by-trimester.
Baby shopping guide
Everything you need to buy, broken down by priority — with product recommendations and direct links to purchase.
Baby budget Calculator
A plug & play baby budget calculator that helps you accurately estimate your year 1 baby costs in under an hour.
hospital packing list
Our comprehensive packing list makes sure you have everything you need for the big day.
birth plan TEmplate
Get a pre-built birth plan template + examples to make sure you both get aligned about her preferences.
financial planning worksheet
Create shared financial goals and get a basic financial plan established for your family.
get a preview of our most popular tools
Our Baby Prep Planner toolkit has been used by 1,000+ families
“As first-time parents, there are so many unknowns that it can be overwhelming. But having a clear roadmap of tasks made it way less daunting. And we loved how the shopping list and product recommendations saved us hours on online research.”
Tristan and Danyelle — Reno, NV
THE exercises
Practical, guided exercises to help you build skills and navigate the most important conversations heading into parenthood.
couple’s intention setting
Guided couple’s exercise to align on your goals, intentions, and responsibilities through pregnancy and early parenthood.
connecting with baby
Practices to help you connect with baby during pregnancy and start building his bond.
fatherhood vision
Guided exercise to clarify your fatherhood vision & values — and what you don’t want to carry forward from your childhood.
family values
Guided couple’s exercise to create your own unique family values & vision.
difficult convos
Tools & conversation guides to help productively navigate conflict and difficult conversations
mental load audit
Guided exercise to start mapping the invisible labor in the home and the current balance of mental load.
“The lessons I learned through the program were invaluable — a great mix of practical programming with deep self-reflection led to me feeling much more confident to step into my new role as a father.”
Ryan Vanvalin — San Francisco, CA
30 day money-back guarantee
We’re so confident in Fatherhood Ready, we’re offering a 30 day money-back guarantee. Just email us within 30 days of purchase and we’ll issue a full refund, no question asked.
TRUsted by thousands of dads
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“Very early in pregnancy it was clear how unequal our experiences were. I knew I wanted to step up and I was so glad I found this planner. It gave me the confidence I needed to take lead on more projects and really contribute to the preparation process.
Dillon — Marin, CA
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“Fatherhood Ready gave me the information, support, and community I was looking for during the most important transition of my life. By taking part in Fatherhood Ready, my journey became the rite of passage stepping into this new role should be for all men. ”
Travis Patterson — Bayfield, WI
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"I joined Fatherhood Ready with a lot of unknowns at the time. I felt lost and disconnected as a first time dad. Through this program I felt a little more connected. A little more grounded. A little more present and prepared for my wife and daughter during the day
Andrew Danielli - Fort Mill, SC
ENDORSED BY LEADING BIRTH PROFESSIONALS
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"With this generation of dads stepping up in new ways, we need to give them better support and resources. Fatherhood Ready offers the education and community that first time dads need to navigate this huge life transition."
Ashley Brichter
Founder & CEO of Birthsmarter
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“As a professional in the childbirth and transformation sphere for over twenty years, I know intimately how much a powerful course for fathers is deeply needed. Fatherhood Ready is the program fathers-to-be have been asking for!"
Britta Bushnell, PHD
Author, Transformed by Birth
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"I have supported thousands of women as they embark on their motherhood journey. The most common thing I hear from mothers is that they wished their partners were more prepared to support them during and after birth. This course will give you the confidence and knowledge to feel equipped and empowered as a father and partner."
Krista Tarantino, RN, IBCLC
Registered Nurse & Founder of Earth Milk Moon
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"My work has focused on maternal health for the past 20+ years. And a key learning is we need fathers to be well so they can provide the loving presence mothers and children need to thrive. Dan's course is one solid step in that direction; offering deep guidance for fathers at this time."
Rachelle Garcia Seliga
Midwife and creator of INNATE Postpartum Care
meet your Guides
Dan Doty
Dan is a father of three, global men’s work leader, wilderness guide, executive coach, and meditation teacher. Dan has spent 20+ years — and thousands of hours — working with men and dads to build their emotional intelligence, grow their leadership skills, and unlock their full potential.
Dan’s expertise is in helping men unlock their inner leader, find their purpose, tap into their emotions, and live boldly.
John Mcbride
John is a father of two, startup marketing leader, life & leadership coach, and mindfulness teacher. He spent a decade helping small startups grow into iconic brands (like Lyft and Calm).
John’s expertise is in helping dads create the right goals, habits, rituals, and systems to maximize their success and fulfillment at work and home.
dan in the media
Frequently asked questions
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If you've checked out any of the expecting dad books, then you know why we felt compelled to create this program. Those books are wildly outdated and set the bar way too low. "Don't make your wife cook and clean when she is 9 months pregnant." Yeah, no shit dude.
We started with a different premise. We created this program for the men who don’t accept the bare minimum. It’s for men who want to raise the bar on what it means to be a great father and husband. It’s for men who want to enter fatherhood feeling truly prepared, competent, and confident.
So we don’t dumb things down and give generic advice like “do some extra work around the house to help your pregnant wife.” We provide a detailed, step-by-step blueprint for becoming the best possible dad and partner you can be.
We’re confident that it’s 10x better than any other single resource out there. If you don't agree, we'll give you a full refund.
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This course supports you through pregnancy, birth, and postpartum. So it's great to jump in wherever you are in journey!
If you're early in pregnancy, just start at the beginning of the course.
If it seems like labor is right around the corner, jump ahead to the birth module.
If baby is already here, dive into the postpartum module
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There are around 5 hours of video lessons and 5-10 hours worth of guided exercises and conversations to complete on your own time.
We typically recommend you move through the course at whatever pace feels right for you given you current circumstance. We detail how to think about this in the intro module of the course, but here are a few potential paths you could take:
The slow burn: You’re early in the pregnancy journey, so you have plenty of time and can work through the course material at whatever pace feels right for you and your partner. We recommend going through most of the video content in the first few weeks so you understand the full picture, and then you can slowly work through the various exercises over several months.
The 11th hour crash course: You’re in the final 1-2 months (or maybe weeks!) of pregnancy, so you want to really crank through the course as quickly as possible. Maybe you only have time to consume the videos and do about 25% of the exercises before baby arrives. Don’t sweat it. You can always continue to work through this stuff over the coming months as you settle into parenthood.
The middle way: Or, if you’re somewhere in the midpoint of pregnancy, you probably want to work through most of the course material in the next 2-3 months.
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We want to acknowledge that this first version of the course emphasizes just one particular parenting and relationship dynamic amongst many possible permutations. We both happen to be married men in heterosexual relationships with women who were able to conceive naturally without much complication.
We know that this is not the only pathway to parenthood, but we started here given it has been our lived experience and is what we feel most capable teaching about.
Our aim is not to be exclusionary, but to use our personal experience to be of the most service to the expecting dads we feel prepared to support.